Case Study: Wells Fargo
For their “Great Achievements” campaign, Wells Fargo wanted a commercial that conceptualized the brand message “Together we’ll go far.” The campaign highlights accomplishments that were the result of communication and unity, exemplified by the ambitious duo of Wilbur and Orville Wright.
Using historic video and audio, America’s past is resurrected as viewers watch the first airplane lift off. The commercial emphasizes that the magic of flight was a combined effort that resulted in great human achievement and broader horizons. Corbis Entertainment represents the Wright Brothers and licensed the personality rights for them to appear in the commercial.